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DPAC II: The Next Wave of Digital Content and Advertising PDF Print E-mail
Join us on October 27th & 28th, 2008, at the New York Marriott Marquis for The Digital Publishing & Advertising Conference II : DPAC II will bring together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry - exploring the new frontiers of "digital" for all content providers, agencies, and marketers. DPAC II will help big and small media and content companies, full-service agencies, and brands get the most out of their digital publishing and advertising strategies. The program will uncover the big ideas, innovations, and dive deep into the applications of delivering the most compelling integrated digital content and advertising for consumers.

"The DPAC event has changed the way we think about the future of the
publishing industry. With so much compelling and critical information on
the digital side of publishing, this event will be a key element in
propelling our industry further."
 
Jeanniey Mullen
Global EVP/CMO Zinio 

DPAC II Advisory Board

Mike Foley
Product Manager
The New York Times

Benjamin Mosse
Director, Mobile
The Associated Press

Brian Quinn
VP, Multi-Media/Digital
The Wall Street Journal

Sean Nolan
Director
Men's Health Online

Joanne Bradford
EVP of National Mkt
Spot Runner

Christy Tanner
VP Mkt / Editor in Chief
TVGuide.com

Chuck Cordray
VP/GM Digital
Hearst

 Randy Kilgore
Chief Revenue Officer
Tremor Media

Tony Winders
VP Marketing
ValueClick Media

Matt Wasserlauf
CEO
Broadband Enterprises

Jeanniey Mullen
EVP & CMO
Zinio

Jill Griffin
Director of Marketing
Hearst Digital Media

David Cohen 
EVP, US Director of Digital
Universal McCann

Jeff Minsky
Director, NEXT
OMG Digital

Kyle Sherwin
VP Media, Creative Group
Sony BMG Music

Max Kalehoff
VP of Marketing
Clickable

Chas Edwards
CRO
Federated Media

Jon Gibs
VP Analytics
Nielsen Online

Eric Picard
Director of Emerging Media
Microsoft

Marta Martinez
 
Managing Director
Havas Digital

Cari Weisberger
Senior Partner, GMD
Mediaedge:cia

Jeff Lanctot
SVP Global Media 
Avenue A Razorfish

Sean Finnegan
CMO
Vibrant Media

Joe Marchese 
CEO
Social Vibe

David Berkowitz 
Dir of Emerging Media
360i

Oliver Deighton
Industry Relations 
Google

Dave Smith
CEO
MediaSmith


Past Attendees Include: Amazon * CondeNast * Mercedes-Benz USA * New York Times * Microsoft * Wall Street Journal * CitiGroup * Costco * Lenovo * Martha Stewart * Newsweek* Deutsch * Foot Locker Inc * Rodale * CondeNet * Estee Lauder * Essence * E*Trade * Havas * Digitas * Merck & Co * Diageo * Optimedia * MediaEdge:cia * Time Inc * SMG * Ogilvy * Symantec * MediaVest * Starcom * MLB * Getty Images * NorthCastle Partners * Saatchi Healthcare * MTV Networks * AvenueA Razorfish * RappCollins * eTrade * Cars.com * AKQA * Novartis * Doner * Redkin * Initiative * American Express * Kraft * Mediacom * JWT * Meredith * SonyBMG * Spike DDB * BearingPoint * IBM * American Airlines * Time Inc. * Electronic Arts * Eastman Kodak * L'Oreal USA * and many more!


DPAC Attendee Survey 6.30.08

* 92% said they will attend DPAC again

* 88% said the content was highly relevant to them

* 88.5% said the content was good-outstanding

* 96.2% said the format of the program was good-outstanding

* 88.9% said the keynote presenters were good-outstanding

* 96.2% found the registration process easy



"Great conference! I haven't seen a turn out like that for an inaugural event in some time. Well done!!!"
Ross Sandler
RBC Capital Markets

"The conference was great! The content was excellent and the event was very well organized."
Jennifer Deutsch
Senior Vice President, General Manager
Doner

"Just wanted to say that the DPAC conference was excellent! So many insights!"·
Keith Harmeyer
executive vice president, marketing & creative services
C2 creative

"DPAC provided key insights into the future of the industry and provided even better networking opportunities among a diverse group of publishers and technology providers.· I would definitely attend again."
Adam Steinberg
President
ADynammic

"Greatly enjoyed attending the conference and delighted to partake in the inaugural event!"
Robert Messinger
Director~Interactive Marketing
Jetera Precision Media

"Thank you for hosting an excellent conference. The topics, presenters, and audience at DPAC were top caliber and it was very useful for me from a networking standpoint for my business"
Mara E. Gardiner
Resonate Media & Entertainment

"What a powerful event! One of the most professional and accommodating staffs I’ve ever worked with as a sponsor and presenter. The show had an incredible lineup of educational and cutting edge content. We are already pumped about the next one in October. If you missed this past one, don’t make that mistake again!"
Lindsey Hill
Marketing Director
R2integrated

"Just wanted you to know that DPAC was a terrific show! I will be sure to sign up for the one in October."
Theo Tracy, Managing Director
TTracy & Company, LLC

"I attended the DPAC and found it both useful and enjoyable to Diaspark’s burgeoning IT media solutions sector."
Marianne Galvin
Diaspark Inc.

"A must attend for anyone in the digital advertising world"
John Adams
Media Director
Munn Rabot


The main stage sessions will explore the ever-changing dynamics of the market and how agencies, brands, and consumers will use and connect with integrated digital and offline content. We'll reveal the advertising forecasts and opportunities for content companies and advertisers so they can respond to this growing market. Moreover, breakouts and workshops built-in to the program will provide attendees an opportunity to roll up their sleeves and learn from best practices, case studies, strategies and tactics. These sessions will educate all publishers and advertising agencies on how to implement powerful integrated digital practices for their brands. ·

Hear:

•· Top publishers explain their integrated content and advertising strategies
•· High-level marketing and agency executives forecast the future of digital ad spending
•· Industry experts describe what's working and what needs to change with integrated platforms
•· Software experts explain new and innovative digital delivery technology

Learn:

•· How to create dynamic digital content that engages readers and advertisers
•· How to create powerful advertising within digital platforms for brands
•· How to boost your audience and overall advertising sales
•· How to measure across platforms and determine ROI
•· How to leverage the power of the web, email, search, and mobile to build awareness for your digital content
•· How to market and promote your content using digital solutions
•· And so much more…

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