Workshops

DPAC | June 24, 2010 | Millennium Broadway Hotel, New York

ATTENTION: Magazine, Catalog and Book Publishers!

DPAC has created a special set of high-level workshops that go beyond the reader and app conversations on the mainstage. Topics include: Global traffic monetization, distribution, app and mobile development strategies, as well as the keys to understanding analytics, among others. You need to attend these, so make sure to place them on your schedule today! 

10:30am - 11:15am: Invasion of the Apps and Mobile Internet: Is your magazine, book, retail or media app already outdated? In the 90’s, many brands asked if they needed a website. Today, most companies begin with a web presence, even before considering a brick and mortar existence. In the early 2000’s, Steve Jobs made a comment that Web 3.0 would be a 3D experience, where people customized their own interfaces. Most people scratched their heads. Today, the 3D web is here: Mobile, convenient and more personal than anything we ever knew. The 3D web is a reflection of your consumers personal agenda created for them, by them. It is a hand selected series of apps that deliver on the end consumers interests, needs and accessibility. Will your brand be ready to survive this evolution from the web to the app store? Learn from the experts who will dive into research and insights that define your app strategy and needs. Walk away knowing why 1 app isn’t enough- and what you need to do about it. Spin a mobile web that will be so integrated it stands the test of time in the consumers mind.
Moderator: Mickey Alam Khan, Editor-in-Chief, Mobile Marketer

Speakers:

Avi Savar, Founder & CEO, Big Fuel 

Karl Stillner, VP of Business Development, Zumobi

11:15am - 12:00pm: The Digital Publishing Wondertwins: Devices and Design: With a forecast of over 7MM iPads being sold by the end of 2010, and 10 new devices expected to come to market, the digital device world is seeing explosive growth and expansion. Power and Performance lead the need for new devices to make it out of the factory and into your hands. And once they land in your hands, these devices face a whole new challenge; engaging device owners with content that compels you to stay, play and read longer than ever before.  Find out what you need to know about new device, and designing for a device interaction that will generate serious profit for your company at this session. These two experts will entertain and educate you about the digital publishing world in a way that will leave you wanting more.
Speakers:

Cheryl Goodman, Director, Marketing, Qualcomm MEMS Technologies, Inc.
Campion Primm, Creative Director, VIVMag

1:30pm - 2:15pm: Think BIG and Make Friends: Distribution ideas that will blow your mind: Of course you have a digital magazine, book or catalog. And of course you know how to market it through traditional online channels – but how much success will that drive for you? What does it take to reach digital distribution rates that make a niche effort a real business for your operation. The secret to success is to think BIG. We’ve assembled an insanely expert level panel of some of the most out-of-the-box, successful thinkers around. Trust us, you won’t be disappointed.

Moderator: John Federico, Marketing & Business Development Consultant, The New Rules

Speakers: 

Mark R. Nelson, VP Strategy & Development, NACS Media Solutions

Gerald Farro

2:15pm - 3:15pm: Eye on the Street: People From the Street Tell You What Consumers ACTUALLY want in a digital publication (yep, they are really off the street) Conducted by: Andrew Pimentel, Strategy Director, Razorfish

3:30pm - 4:15pm: Analytics: Boring Title, but Killer Requirement for Future Success: You know how people navigate your website, respond to your emails, enjoy your online media and offline media efforts. You even know what people do socially when it related to your brand, and when they open up your digital magazine, book, or catalog. But, do you have a roadmap prepared to integrate all of these insights in one report that will define future targeting success? If not, join the other 99.8% of the world who is in the same boat, and be inspired by the experts who have mastered it (or at least have a good plan in place). Knowing what you need to know is ½ the battle. At this session you will see the metrics that matter, how they all work together and what you need to ask your vendors and partners for in order to make your future a big success.
Moderator: George W. Slowik, Jr., President, PWxyz, LLC.

Speakers: 

 
4:15pm - 5:00pm: Media Planning: Translating the “Greek” of Digital Advertising into English $$$$: Now that Apple has sold over 2MM iPads, and many self-proclaimed “iPad killers” are just waiting to launch, the digital publishing realm has become a reality for media buyers. Do you know what media buyers are looking for when they look to buy digital media? Get first hand insights, tips and tricks from the media planning and buying experts, that will help you close a deal every time. Find out where your brand stands today in potential sales opps, and what your future growth strategy needs to look like in order to secure the media dollars you need to hit your targets and fuel your growth.

Moderator: Shenan Reed, Founding Partner & Managing Director, Morpheus Media

Speakers: 
Robin Steinberg, Director, Print Investment & Activation, Starcom MediaVest
Greg Smith, COO, Neo@Ogilvy North America